What exactly is digital marketing?
It is marketing that is completely based on digitalization. This can be done through digital technologies like mobile phones, laptops or any other electronic device on which you post advertisements or any other advertising medium.
In digital marketing, social media plays a major role. Researchers said that on average, people spend about 2 hours and 22 minutes on social media. So, if you post your product ad on social media, you will get a lot of views as compared to posting the ad elsewhere.
Apart from social media, there are other mediums too:
Emails.
Mobile apps.
Websites.
Blogging.
Search engine optimization.
Pay-per-click advertising.
These are some of the major digital marketing platforms. There are others, but they are all currently ranked at number one.
Here, an advertisement may have suddenly popped up as soon as you opened your website. Yes, it is digital marketing. You may have seen advertisements between the games you play or between the applications you use on your mobile phone, or there may be an email related to a service or product. These are all trendy digital marketing strategies.
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