The increasing number of internet users and people using social media has increased the importance of digital marketing. Here are some ways of digital marketing:
Google: Google is the first website that most of us open when we have any queries. As soon as we search for a query, we get a bunch of links on the first page. But how does Google know which links should appear in which order on the first page? This is called Search Engine Optimization (SEO) and is a part of digital marketing – making your web link appear as high as possible.
Social Media: Social media is an umbrella organization that includes Facebook, Instagram, Youtube and many other platforms. Brands have official accounts on all these social media platforms and post content on these channels to interact with the audience. The idea here is not just to promote the product but to make it interactive with the audience to grab their attention. Social media campaigns are very popular and used by various brands and are a part of digital marketing.
Advertisements: If you play games or watch videos on YouTube, you must have seen advertisements. These advertisements are nothing but digital marketing. Through these advertisements, brands communicate with the user about their products/services.
Digital marketing is much more comprehensive and if you want to learn more about digital marketing concepts, there are various online courses. I personally recommend the course offered. The course covers all the concepts and helps you gain a good understanding and knowledge about digital marketing.
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The increasing number of internet users and people using social media has increased the importance of digital marketing. Here are some ways of digital marketing: Google: Google is the first website that most of us open when we have any queries. As soon as we search for a query, we get a bunch of links […]
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