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Do the basics of digital marketing work?

Digital marketing has replaced most traditional marketing tactics because it is designed to reach today’s consumers.

For example…

Think about the last big purchase you made. Maybe you bought a house, hired someone to fix your roof, or changed the paper supplier in your office.

Whatever the case, you probably started by searching the internet to learn more about what solutions are available, who the providers are, and what options are best for you. Your final purchase decision was then based on the reviews you read, the friends and family you consulted, and the solutions, features, and prices you researched.

Most purchase decisions start online.

No matter what you sell, having an online presence is absolutely essential.

The key is to develop a digital marketing strategy that takes you to all the places your subscribers already go, and then use different digital channels to engage with them in a variety of ways…
Content to keep them updated on what’s happening in the industry, the problems they face, and the ways you solve them…
Social media to share that content and then engage with them as friends and followers…
Search engine optimization (SEO) to optimize your content so it shows up when someone searches for the information you’ve written about…
Advertising to drive paid traffic to your website where people can see your offers.
Email marketing to follow up with your audience and make sure they continue to get the solutions they’re looking for.
Put it all together, and you’ve got an effective, easy-to-use digital marketing machine. And while it may seem intimidating to build this machine from scratch, it’s as simple as learning and integrating one digital marketing tactic at a time.

What are the benefits of digital marketing?

A strong digital presence will help you in several ways:

It will drive awareness and engagement before and after the sale.

It will help you convert new buyers into raving fans who buy more (and more often).

It encourages word of mouth and social sharing, and all the benefits that come with that.

It shortens the buyer’s journey by presenting the right offers at the right time.

It will drive awareness and engagement before and after the sale.

It will help you convert new buyers into raving fans who buy more (and more often).

It encourages word of mouth and social sharing, and all the benefits that come with that.

It shortens the buyer’s journey by presenting the right offers at the right time.

What is a digital marketing strategy?

When it comes to digital marketing strategies, you can make a long list of all the techniques or technologies available today. While you’ll probably hear a lot of suggestions that all or some digital marketing strategies are better than others, which ones are most important?

To survive in the extremely competitive digital landscape of 2019, you need to focus on twelve specific areas.

1. SEO

For digital marketing, there’s nothing more important than SEO, the ongoing complexity of which can still confuse you. Although Google’s algorithms can still be confusing, you’ll better understand how it works if you dig deeper into the concept. Now that Google is classifying them as “not secure,” it’s important to update your website with the HTTPS designation. Otherwise, the “not secure” stamp on your website could become a new scarlet letter for your search engine rankings.

An experienced SEO and digital marketing specialist will help you make this change.

2. Search Engine Marketing

If you’re new to search engine marketing, you’ll usually see it abbreviated as SEM. This is a form of internet marketing where you boost your SERPs through paid advertising methods.

What you will appreciate most is that Google makes their Google Ads user-friendly while also paying attention to personalization. They allow you to choose whether you want display ads, YouTube video ads, search text ads, or in-app mobile ads. All of this will depend on

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