Chennai. What is a good institute in Chennai for digital marketing?

Digital Scholar: Learning Digital Marketing

Digital Scholar is one of the best schools in Chennai where you can learn all about digital marketing. It was started by Sourav Jain who knows a lot about the industry. Here is my story about how I took their 4-month course, what I learned, and why I think Digital Scholar is a great place to study.

What is the Digital Scholar course about?

The Digital Scholar course will teach you everything you need to know about digital marketing. Digital marketing is like advertising on the internet. This includes designing websites, creating fun posts for social media, and sending great emails to people. The course consists of several sections and each section teaches you a different topic. These parts include:

Introduction to Digital Marketing: This is the first part where you will learn what digital marketing is and why it is important.
Website Development: Here you will learn how to create and manage your own website. A website is like your home on the internet.
Content Creation: This section teaches you how to create interesting content that people want to read, watch or listen to.
Search Engine Optimization (SEO): SEO is a way to show your website when people search on Google.
Social Media Marketing: This area uses platforms like Instagram and Facebook to share your message or sell products.
Email Marketing: In this section, you’ll learn how to send emails that people want to open and read.
Marketing Automation: Automation is the use of tools to make your work easier, such as sending emails automatically.
Pay Per Click (PPC) Advertising: PPC means you pay to show your ads on Google and Facebook.
Analytics: This section teaches you how to use data to see how well your marketing is working and how to improve it.

What skills have I learned?

When I started, I didn’t know much about digital marketing. But by the end of the course, I learned many important skills that will help me in my career. Here are some of the skills I have mastered:

Website Development: One of the first things I learned was how to create my own website. The author shows us how to choose a name for our website, set it up and design it beautifully. Happy to get my own website up and running!
Marketing Automation: I learned how to integrate various tools to make my work easier. For example, I can set up emails to automatically send to people or schedule posts on social media without having to do it every time.
Running Ads: The best thing about the course is that Digital Scholar paid us to run real ads on Google and Facebook. I have to create ads, choose who sees them, and see how well they do. This hands-on experience is very useful.
Content Creation: Content creation is another fun part of the course. I learned how to plan and create different types of content such as blog posts, videos and social media posts. It helped me get people interested in what I was sharing.